What Makes Up Our Online Reputation Management Services
Have you ever tried searching for your name or company on Google? If not, there’s a good chance that job recruiters or potential clients have already done so—and they judge you or your business based on what shows up in the organic search listings. Of course, you always want to look your (virtual) best in the eyes of employers and clients. This is where online reputation management comes in, a process that pushes positive content up the search results and bringing down those you don’t want to be associated with you. Following are the steps we take to boost your online reputation.
Diagnose Your Current Online Reputation
The first step is figuring out what appears in the search engine results pages when looking your name. There are cases in which no changes prove necessary. But if you see any unwanted content, then it’s important to determine how bad it is and what measures can be taken to push them down the organic rankings or if possible, remove them entirely from the search index.
You can do this by yourself. Before beginning the search, make sure you sign out of your Google account since personalized searches can affect what listings will show up. Next, make certain that you use the actual name that potential searchers will use to look for information about you. From there, it’s a matter of assessing the search landscape when looking up your name.
Craft Relevant Content
Upon searching for your name or brand, it’s common to find a mix of irrelevant, relevant, positive, and negative results. Whatever you see in the search listings, you will need a lot of relevant and positive content so you have something to show to clients. In some cases, it’s possible to have relevant content buried deep in the search index which you want to show up on the first page. You may also find that you have almost zero web presence. Regardless of the case, we deal with it by crafting excellent content that talk about who you are, what you do, and other important information that make you look good online.
Create The Building Blocks Of Your Online Presence
Try searching for your favorite brand or celebrity. In most cases, you’ll see that what shows up include their official website, social profiles, and maybe some news articles sprinkled in between. This is exactly what you want to see when searching for your name. The reason behind this is simple: You gain more trust and authority by creating a solid search engine and social media presence.
We help you build the foundation of your web presence. This entails purchasing your domain. Ideally, you want it to be something like yourname.com. This is a small investment that can generate a good return over the years. Building a business and promoting it through your own domain provides a strong branding signal, which is used by Google as one of its ranking factors.
Aside from building a personal website, getting active on social networks can also make an immense difference. You can share your posts on social media to gain more traffic. Building a large following also boosts your credibility.
Remove Negative Search Results
It’s almost inevitable to find a negative listing when looking up your name. The good news is that having it removed can be as simple as reaching out to the website owner. Reach out through the contact form on the website or send an email asking for the content to be removed. This won’t work 100% of the time. In such a case, you need to push it down to the second page or even deeper.
This is where search engine optimization comes in really handy. Now that you have a personal website alongside social profiles, you should have plenty of content which can be leveraged to promote your online reputation. Understand that most search engines users don’t even look past the first page, so it doesn’t take a boatload of work to bump off the negative search results with the fresh content from your website.
We make sure that white hat search engine optimization strategies are used to increase the rankings of your new content. This gives them a higher chance of holding on to their rankings for the long term. We may also take things a step further by optimizing your Google Image search results. This provides an added boost of credibility and authority as online users like having a face attached to the person they plan on working with.