Google is supposed to change its search algorithm around 500 or 600 times a year. Most of these changes are minor and have little effect on the rankings of your website. But there are times when Google rolls out major algorithm updates that affect the search results and the position of your website quite significantly. This is why it is important that our SEO expert be up-to-date with the latest changes in Google’s ranking algorithm. In fact, there were a few major updates that occurred in 2016 which can affect the way your website performs on Google’s SERPs. This article provides a comprehensive overview of the latest changes in Google’s ranking algorithm.
It is important for search marketers to keep up with the latest Google updates so that they can explain the changes in rankings and traffic to their websites. This knowledge will help them improve the rankings of their sites by modifying their strategies to match the changes made by Google.
Google Mobile-Friendly Update – John Mueller of Google confirmed the completion of the rollout of the mobile-friendly two update. The plan is to make the web more mobile friendly. This rollout was completed on May 12, 2016. This update helps increase the positions of websites that use mobile friendly web themes.
AdWords Placement Update – This algorithm update was rolled out on February 23, 2016. This update relates to the removal of the sidebar ads displayed in the side column of search engine results. In fact, according to our agency’s findings, there are only two exceptions to this rule such as the ads in the Knowledge Panel and product listing ad (PLA) boxes. This will leave four ads on the top of the results page. This algorithm update affected small businesses who are relying on Google AdWords for the major part of their revenue. Now they are turning to our seo company.
Google Core Quality Rank – This is another major algorithm update rolled out by Google on January 09, 2016. With this update, Google Panda became part of the Ranking Algorithm of Google. It measures the quality of a particular website based on the guidelines of Google to adjust the rankings of the particular site accordingly.
Digital Marketing That Attains Results, Time and Time Again
HTTPS Update – This is another major update that Google rolled out on December 17, 2015. Google will index HTTPS website by default since they consider user security to be of utmost importance. The sites that use HTTPS are being rewarded with higher rankings on Google SERPs. These are some of the major algorithm updates rolled out by Google during the past nine months. Our SEO firm needs to adapt your website accordingly to benefit from these updates.
In conclusion, Google rolls out about 500 to 600 algorithm updates each year. The majority of these updates are minor and will not have any significant effect on the rankings of your site. But our seo services will know about major updates that can affect the rankings of your site. The read above offers information on the latest changes in Google’s ranking algorithm. Our company, SEO Los Angeles, will show you how to make sure you stay ahead of the SEO curve!
History Of SEO And How It Works
Over the past few years, a number of venues have opened up for businesses to attract traffic online. There are a number of social media sites that allow businesses to get good quantity traffic but the fact remains that search engines are the most important source of traffic when it comes to targeted audience. There is no other platform other than the search engines that can deliver huge quantities of targeted traffic for a business.
However, one of the biggest problems with getting organic traffic from search engines is that there is a lot of competition online. It is estimated that Google has crawled over 5 trillion URLs and currently maintains an index that contains over 100 billion URLs. In other words, there are a lot of websites online and only a limited number of spots on the search result pages. Due to this huge competition, it is extremely challenging for a business to get traffic from search engines without investing in search engine optimization.
Search engine optimization is as the search engines itself. When the Internet first started getting popular, a lot of search engines came into vogue and these search engines used a variety of factors to rank websites. Some of the earlier search engines were manual directories that were maintained by volunteers but due to the sheer quantity of websites available online, search engines that used various algorithms to rank web pages became popular and the use of search engines started growing. In this era of search engine optimization, most Webmasters resorted to keyword stuffing and various other such techniques to rank their websites.
In the early years of search engines, before the emergence of Google, keyword density on a web page was one of the most important factors that were used by search engines to rank web pages. In addition to the keyword density, the inclusion of major keywords in various important tags such as title tags and H1, H2 and other such tags were very important factors. Therefore, Webmasters took advantage of the loopholes in the algorithms used by search engines to rank their websites high in the search engine result pages. Due to the low quality of results generated by search engines, there was always an opening for a search engine that could deliver high-quality results and it happened in the form of Google.
When Google emerged on the scene, it quickly became the favorite search engine of everyone as it was the first search engine that delivered high-quality results on the first page of search results. The other search engines popular at that time including AltaVista could not provide relevant results on the first page of search results. The major difference between Google and other search engines was the use of Page Rank algorithm by Google that took into account the links from one domain to other as the basis of rankings.
Since the core algorithm used by Google for calculating the rankings of web pages was based on the number and quality of links, Webmasters soon started taking advantage of it by getting huge amounts of links from various websites to take advantage of this loophole in the algorithm. However, over the years, Google has become a lot more sophisticated and these days, the search engine uses a variety of algorithms to calculate rankings.
Over the past few years, Google has also introduced a number of algorithmic changes such as Google Panda and Google Penguin among others to get rid of spam websites from the search index. These huge updates have caused a lot of upheaval in the Los Angeles SEO industry and websites that used to get hundreds of thousands of visitors each day were suddenly forced to close down as these algorithms penalized low-quality websites.
In simple terms, it can be said that search engine optimization has become a dynamic process as Google and other search engines continue to invest in technologies to stay ahead of unscrupulous Webmasters trying to take advantage of the loopholes in their search algorithms. Therefore, search engine optimization has also been changing continuously and the factors that used to work last year no longer work. Professional search engine optimizers have to continuously do their own tests to figure out the latest factors that are used by Google as well as other search engines to calculate rankings.
The process of search engine optimization has become extremely sophisticated today. There was a time when keyword stuffing or obtaining links from irrelevant domains used to work instantly but those days are long gone. These days, a comprehensive search engine optimization strategy is needed in order to rank a website high in the search engine result pages. There are a number of factors that affect the rankings of web pages in the search engine result pages. These factors may be categorized into on page factors and off page factors.
As far as the on page factors are concerned, some of the more important on-page factors include keyword density, the inclusion of keyword in various tags, the length of content, quality of content, the number of links on every page, use of LSI keywords, web page speed and various other factors. All of these factors need to be optimized in order to rank a website high in the search engine result pages.
It is important to mention here that there is no particular value for these factors that results in guaranteed rankings. Every single project is a unique challenge and needs to be looked at from scratch in order to create an SEO strategy. A strategy that worked for a particular website may not work for others. Similarly, the strategy needs to be changed depending on whether it is an e-commerce website or an information website or some other kind of website.
As far as the off page factors are concerned, some of the important factors that affect SEO include links from other domains in the same niche, the age of domain and various other factors. However, links from other authoritative domains remain the most important factor for SEO.
Some of the other factors that affect the rankings of a web page in the search engine result pages include loading speed of the web page, use of HTTPS protocol and mobile friendliness. Mobile friendliness has become an extremely important factor in the case of mobile searches. It is also important to mention here that more people use their mobiles to search online as compared to desktop users. Therefore, mobile friendliness is extremely important from the point of view of search engine optimization.
Many leading Google engineers have also said that webmasters should focus on creating mobile-first websites as the proportion of mobile users when compared to desktop users will keep going up in the near future. The best way to achieve mobile friendliness is to get response design. Responsive design changes the layout as per the size of the device used to access the website.
About SEO Pricing
As far as SEO pricing is concerned, there is absolutely no standard for search engine optimization pricing. As mentioned above, every single search engine optimization project is a unique challenge and the pricing will depend on the complexity of the project as well as the competitiveness of the keywords for which the website is to be ranked.
As far as the general pricing structure in the SEO industry is concerned, there are several types of pricing options offered to clients. In most cases, SEO consultants require businesses to pay an upfront fee and a monthly maintenance fee. There are also cases where a one-off payment is given to the SEO consultant in exchange for results.
Overall, it can be said that there is no fixed pricing structure in the SEO industry and it depends on the complexity of the project and competitiveness of the keywords.
Choosing the Right SEO Company
One of the most important factors that affect the ranking of a website is the choice of the search engine optimization agency. Since there is no central authority that gives degrees for search engine optimization, anybody can buy a domain and label their website as an SEO agency. There is no law against anyone labeling their website as an SEO agency.
This is also the reason that there are a number of unscrupulous individuals in this business promising guaranteed rankings and other such things just to make a quick buck. Many businesses do not realize that choosing the wrong SEO agency can do a lot of harm to their website permanently. In some cases, their domains may also be removed from the index by Google. It has happened in the past where big businesses have suffered penalties due to the shady techniques used by their agencies. Therefore, you need to be extremely careful while choosing the agency for their business.
One of the most important factors you should consider while choosing an SEO agency is the results achieved by them for their clients. It is important that you take a close look at the long-term results instead of short-term results. Spam techniques may result in short term rankings but these techniques destroy a website’s rankings over the long term. Therefore, check the long-term results before hiring. Also, ask them whether they have experience in your industry.
Overall, these are some of the factors you should consider to choose the right SEO agency for your business.